Google has stated they love a site with good navigation and user experience, so it only makes sense Google would endorse the use of breadcrumbs. Letting a user know the path of the page they are viewing within a site seems to be important. The search giant is now acknowledging this but attributing PageRank distribution to the navigation. It was posted on Twitter earlier this week.
The question was asked, “What’s Google Stance on Breadcrumb Navigation?..” The answer was simple. “We likes them. W treat them as normal links e.g. PageRank computaion..” So next time you’re reviewing your site, keep this in mind.
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