We all need more traffic, and of course, organic traffic is the holy grail. An intelligent strategy involving content, backlinking, and a lot of elbow grease is sure to pay dividends, but it can take months or even years to get your site to where it can thrive on this source of traffic. Negotiating your way through subtle or significant algorithm changes can be an art form, requiring focus, a solid plan, skill and sometimes luck.
The quickest way to get targeted traffic to your website is through Google Ads. Delivering as much traffic as you want to pay for, you’ll see results in as little as one day. It can be pure magic and a game-changer for your business, but it too requires skill to make the most of a campaign.
On the surface, Google Ads is pretty straightforward. Choose your keywords, hand over your credit card and appear at the top of the page. Sadly, as many find out, it’s not quite that simple. As a Google Ads specialist, I thought I’d put together some information to help others maximize their ad budget and get the most from their efforts. I do this for a living and believe in paying things forward. If anyone here has questions, I’d be happy to answer them or even take a look at your campaign.
Managing your Google Ads account can be extremely time-consuming, especially when it’s neither your strength nor focus. Structuring your campaign, keyword research, expanding that list of keywords and improving your Quality Score all take precious hours away from operating your business.
When someone is starting out, it makes sense to handle things yourself. You really should understand every aspect of your business, including its marketing. At a certain point, though, you may be better off handing the reins to someone whose focus is on this, a specialist who understands the nuances and can work with Google’s changes on the fly. After all, you’ve got better things to do, like running your business.
A Google Ads professional may help you save money and give your site’s visitors a better experience. You’ll pay less per click, get more quality traffic and convert better, and who doesn’t want more of that?
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